Gen Z in India gets investing better than any generation before it. Yet many still don’t act.

This surfaced in a recent The Indian Express feature, with insights from our founder Rakesh Patil.

What’s getting in the way isn’t a lack of knowledge. It’s a world built for instant gratification.

Easy credit, buy now, pay later, and social media-driven lifestyles quietly push spending ahead of saving. When this starts early, financial flexibility shrinks long before compounding can do its job.